What makes a digital experience engaging and memorable? What do people expect at every touchpoint with a digital service (web or mobile)? What makes them excited to take action, compelled to come back, and eager to spread the word? Which factors govern the conversion, adoption, and retention rates of a digital service?
During this workshop we will answer all of these questions and explore how to design digital experiences in a systematic way. We’ll see how to add a dash of seduction, making people fall in love with your brand and keep coming back for more.
You'll learn how to:
With all of this in place, your conversion, adoption, and retention will soar! Even better, they’ll become solid and sound.
For best results, I do this workshop in two parts:
If this workshop is for a group from your community (not a team), we’ll use a case study that everyone can relate to. I’ll walk everyone through it, helping to learn the high-level UX design process.
I can deliver this workshop in person or online. It can be for you individually, your team or your community.