The Brand Cards

Visual brainstorming tool for brand strategists, designers, and creative teams to generate mood boards and transform their ideas into tangible brand or design concepts.

What’s included?

  • 200 Style Cards

  • 20 Tone of Voice Cards

  • 52 Brand Personality Cards


What will you find inside the box?


200 Style Cards
Shine Brighter.

We’ve curated the best in design work from around the world and organized it into 10 different styles. Discover the trending design work, save lots of research time, and have a solid base to create a mood board that visually communicates the design direction for a brand you are creating.


20 Tone of Voice Cards
Find your voice.

Sculpt your brand’s tone of voice through 20 examples designed to help you shape your brand’s personality and speak to your audience. Each card’s verso contains an explanation and real-life examples. Now it’s your turn to find what resonates with you!


52 Brand Personality Cards
Take a stand.

Your brand isn’t just a product or a service, it’s also a story of who you are and why you are. The pillars of every brand story are the principles that define a brand’s personality. Define your brand’s personality with the help of these 52 hand-picked cards.


The Brand Cards Box.
Keep it all in one place.

You’ll find all the cards organized by type and separated by the tabs in one nice box. Keep it all together and have fun with this!


Who is this tool for?

Are you a designer or brand strategist?

  • Do you wants a good tool to facilitate the brand strategy sessions and streamline your branding process?

  • Do you want to jump-start your design research process quickly while discovering the inspiring world-class design work in print?

  • Do you need a visual tool to stimulate your thinking around a brand or design concept?

If you've answered YES to any of the above, then the Brand Cards are for you!


Why use the Brand Cards?

Save research time. Jump-start faster.


Brainstorm away from your computer.


Discover the best of the world-class design.


Create Concepts + Mood Boards

Having all the elements in front of you, start imagining and visualizing your next business, brand or creative project. Here are some examples for your inspiration!


Got a Question?

Please join our Slack channel for any questions or feedback.