Tasshilat Morocco

A money transfer and payment network in Morocco.

Communications strategy + website concept

Proximo Tasshilat, one of the largest payment networks (think Western Union) in Morocco, wanted to consolidate all their communications for different services and products under one umbrella and create a central axis around which all the communications would happen. 

I helped them to find the center of gravity of their communications: define their key message, create a storytelling plan for social media and an engaging presentation for their website with the goal to convert better their incoming traffic.

I also consulted them a bit on the UX side of their digital platform.