Tasshilat Morocco

A money transfer and payment network in Morocco.

Communications strategy + website concept
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Proximo Tasshilat, one of the largest payment networks (think Western Union) in Morocco, wanted to consolidate all their communications for different services and products under one umbrella and create a central axis around which all the communications would happen. 

I helped them to find the center of gravity of their communications: define their key message, create a storytelling plan for social media and an engaging presentation for their website with the goal to convert better their incoming traffic.

I also consulted them a bit on the UX side of their digital platform.

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