Activating the North African and Middle East Hubs through Taika Ström

Brand concept, identity, brand story, website.

I’ve created the Taika Ström brand primarily with a goal to resonate with the audience in Middle East and North Africa once I lived in those regions. To be “familiar yet different,” I needed a brand that is urban, bold, sharp, edgy, daring and creative. Here are the brand assets we’ve created together.

Project Team: Jill Mathieu, Aiste Martinaityte, Pedro Heitor, Egle Karalyte.
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Workshop Covers

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