From A Birdie

A web-based service enabling you,
your friends and your family to create
a book of letters for a mutual friend.

User experience design + digital marketing.
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User Experience Design

Together with my Taika Ström team, we refreshed the homepage from the design and copywriting points of view, making the service clearer and having a stronger foundation for better conversions. 

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Marketing

To promote the service I initiated and managed different marketing techniques:

  • keyword research,
  • creation of the strategic content pages to help rank the website higher on the search engines, 
  • optimization of the product pages for the SEO,
  • Facebook ads,
  • Pinterest ads,
  • influencer outreach,
  • email campaign.
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Strategic Content Pages

Here is one example of the strategic content pages we created to help the website rank better on the search engines.

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Facebook Ads

Here are some examples of the Facebook Ads we ran.

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Influencer Outreach

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Results

Marketing is a team effort. Even though I led the marketing initiatives, the results we received were highly influenced by everyone in the project - the cofounders, the designer, the developer, and the copywriter.

Since the ROI data is confidential, I am not able to share the details here. I can only give a rough outline: over the period of 8 months, we increased the sales 3 times from what it was before.