A web-based service enabling you,
your friends and your family to create
a book of letters for a mutual friend.
Together with my Taika Ström team, we refreshed the homepage from the design and copywriting points of view, making the service clearer and having a stronger foundation for better conversions.
To promote the service I initiated and managed different marketing techniques:
Here is one example of the strategic content pages we created to help the website rank better on the search engines.
Here are some examples of the Facebook Ads we ran.
Marketing is a team effort. Even though I led the marketing initiatives, the results we received were highly influenced by everyone in the project - the cofounders, the designer, the developer, and the copywriter.
Since the ROI data is confidential, I am not able to share the details here. I can only give a rough outline: over the period of 8 months, we increased the sales 3 times from what it was before.