Artsy

Inspired by modern young creative professionals, independent thinkers and the early-adopters of new cultural trends (before they actually become trends), this style is perpetually fresh.

No. 1 Selection by  Judit Besze  (Hungary).

No. 1 Selection by Judit Besze (Hungary).

Experimental magazine designed by  Oddds  (Singapore).

Experimental magazine designed by Oddds (Singapore).

Logo design by  Ignat Makoto  (Russia).

Logo design by Ignat Makoto (Russia).

 
 
Balkan Floods by  Cause.works  (Croatia).

Balkan Floods by Cause.works (Croatia).

Milk poster by  Pablo Salatin  (Argentina).

Milk poster by Pablo Salatin (Argentina).

Poster designed for Musiques Bienale by  Les Graphiquants  (France).

Poster designed for Musiques Bienale by Les Graphiquants (France).

Poster designed by  Olivia King  (Australia)

Poster designed by Olivia King (Australia)

Poster for  San Gallen  theatre designed by  Bureau Collective  (Sweden).

Poster for San Gallen theatre designed by Bureau Collective (Sweden).

Mapping Festival by  Jérémy Tourvieille  (Switzerland).

Mapping Festival by Jérémy Tourvieille (Switzerland).

MTHD by  Design by Form  (USA).

MTHD by Design by Form (USA).

Posters designed by  Kimberly Ihre  (Sweden)

Posters designed by Kimberly Ihre (Sweden)

 
line2.jpg

Context & Inspiration

Just like the people who embody this artistic style, it is ever-changing – continuously on the verge of finding the next cultural wave and always one step ahead of the pack.

It is the reflection of young society’s behaviors and needs. Its complexity and abundance reveal an overwhelmed, demanding young generation who dwells in a rich visual culture and has the means to enlarge it.

They’re constantly connected, constantly aware, just like this style demands. If you loose a piece of the information, you’re excluded.

line2.jpg

Style Characteristics

We have identified 9 design patterns which characterize the Artsy style. We hope you will find these insights useful and inspiring for your design projects. Scroll down!

1. Underline

Underline is a simple design pattern that consists of underlined text. It makes the important content standout. Considering that most of the Artsy design work has a complex layout, this technique helps the reader to focus the attention.

This poster designed by Collectif 5M (France) has a complex layout, so underlining the text at the left top helps direct the eye to that important information.

Poster designed by  Collectif 5M  (France).

Poster designed by Collectif 5M (France).

In this poster designed by Olivia King (Australia) for the UTS Graduation Show, the effect is the same. With numerous text spots, the underlined words stand out to clearly convey the message.

Poster designed by  Olivia King  (Australia).

Poster designed by Olivia King (Australia).

Two more examples below:

The AF Bulletin by  Ah-Studio  (Finland)

The AF Bulletin by Ah-Studio (Finland)

Boiler Room poster by  Mathias Frisa  (Uruguay)

Boiler Room poster by Mathias Frisa (Uruguay)

 

2. Frame

Another design pattern seen in the Artsy style embodying graphic design is the frame. It helps to make a particular part of the design stand out putting a spotlight on vital parts or text to help the eye find what’s important. This is particularly important in a visually busy and complex designs.

In these posters designed by Kimberly Ihre (Sweden), our eyes are directed to the framed center, helping us read the main message amidst so many other visual elements.

Posters designed by  Kimberly Ihre  (Sweden).

Posters designed by Kimberly Ihre (Sweden).

In these postcard series for Le Cintré & Co, Emanuel Cohen (Canada) has used frames with a purpose. The thick black lined frames here make the names standout from the images and text in the background, and also from the overlaying geometric figures. This helps focus attention on the important information.

Postcard series for Le Cintré & Co , Emanuel Cohen (Canada).

Postcard series for Le Cintré & Co, Emanuel Cohen (Canada).

Three more examples:

Frames used in the editorial design for Paseo by  Eduardo Paso Viola  (USA).

Frames used in the editorial design for Paseo by Eduardo Paso Viola (USA).

No. 1 Selection by  Judit Besze  (Hungary).

No. 1 Selection by Judit Besze (Hungary).

Lift Off  by Joris Rigerl, Elias Tinchon, Christina Morell, Ivan Filippi and Martin Mackinger (Austria).

Lift Off by Joris Rigerl, Elias Tinchon, Christina Morell, Ivan Filippi and Martin Mackinger (Austria).

 

3. Letterspace

Artsy often incorporates broken typography (“letterspace”) into the scheme. Words can be tiered, where one word is spread out over several lines or even further deconstructed with the individual letters cut into parts. The text isn’t read only but rather a design element in itself.

In these posters for New Balance designed by Fino-Studio (Spain), we only see two visual elements: the letters and the background shapes. The way the letters are scattered through the poster’s space make them another visual element – they have the strength of an image, but use only the brand’s name.

Posters for  New Balance  designed by  Fino-Studio  (Spain).

Posters for New Balance designed by Fino-Studio (Spain).

Here are a few more examples of letter-space used in graphic design:

Lift Off  by Joris Rigerl, Elias Tinchon, Christina Morell, Ivan Filippi and Martin Mackinger (Austria).

Lift Off by Joris Rigerl, Elias Tinchon, Christina Morell, Ivan Filippi and Martin Mackinger (Austria).

MTHD by  Design by Form  (USA).

MTHD by Design by Form (USA).

Balkan Floods by  Cause.works  (Croatia).

Balkan Floods by Cause.works (Croatia).

Mapping Festival by  Jérémy Tourvieille  (Switzerland).

Mapping Festival by Jérémy Tourvieille (Switzerland).

 

4. Ethnic Typography

Ethnic typography primarily uses san-serif fonts combined with additional elements that give an ethnic look to modern typography. Urban-modern is mixed with the hand-crafted for a unique effect. In Artsy, letters become abstracted, words get s e p a r a t e d and geometry rules. The font itself becomes a visual element that communicates something more than just what the words say.

Paihuen Mapuche font by  Benjamín Rivera  (Chile).  Below : Mayo by  Two Points  (Spain).

Paihuen Mapuche font by Benjamín Rivera (Chile).
Below: Mayo by Two Points (Spain).

This poster designed by Cosmax (France) shows how a simple sans serif font can be transformed to resemble an ethnic font by adding a few geometric elements to the letters. It adds a visual message to a simple font – and that stimulates us to think of other cultures and traditions – while still functioning as text with a specific message.

Here are some Native American inspired fonts that could have influenced or inspired the previous work…

Paihuen Mapuche font by  Benjamín Rivera  (Chile).

Paihuen Mapuche font by Benjamín Rivera (Chile).

Mayo by  Two Points  (Spain).

Mayo by Two Points (Spain).

No Format by  Ashlea O’Neill  (Australia).

No Format by Ashlea O’Neill (Australia).

Milk poster by  Pablo Salatin  (Argentina).

Milk poster by Pablo Salatin (Argentina).

 

5. Overlay & Transparency

With Artsy, typography overlays pictures, images layer over each other, and random typography builds on itself. Transparency is sometimes added to overlaying elements. Such overlay and transparency presents content in a visually complex form.

Curious space website designed by Socio Studio (United Kingdom) overlays images, text and geometric figures, creating a visually complex look. Note that the orange squares are always on top, overlaying the images and creating a hierarchy that provides logic when reading the website.

Curious space website designed by  Socio Studio  (United Kingdom).

Curious space website designed by Socio Studio (United Kingdom).

Here are more examples where we can see overlay and transparency:

Quaderns Anuari by  Two Points  (Spain).

Quaderns Anuari by Two Points (Spain).

Stratigraphie, by  Helmo  (France).

Stratigraphie, by Helmo (France).

The Practice of Making a Guide Book by  Kim Chang Practice  (Korea).

The Practice of Making a Guide Book by Kim Chang Practice (Korea).

Pixelcutters by  Confetti Studio  (Australia).

Pixelcutters by Confetti Studio (Australia).

One des Fa by  Ignat Makoto  (Russia).

One des Fa by Ignat Makoto (Russia).

 

6. Wiggles & Geometric Shapes

Wiggles and geometric shapes are used as visual elements and given the same weight as an image, adding more visual elements to the design.

Geometric figures such as triangles and squares can appear to be cryptic symbols, and strong lines can jut into the design at rakish angles. When looser lines do appear, they appear structured and intentional as opposed to organic. 

In this experimental magazine designed by Oddds (Singapore), lines and wiggles are the only visual elements we find in the design, but still they create a complete and visually rich composition.

Experimental magazine designed by  Oddds  (Singapore).

Experimental magazine designed by Oddds (Singapore).

Wiggles used in the poster by  Cosmax .

Wiggles used in the poster by Cosmax.

Visual identity designed by  Ignat Makoto  (Russia). Here wiggles and lines are the key design elements and create the center of gravity of this work.

Visual identity designed by Ignat Makoto (Russia). Here wiggles and lines are the key design elements and create the center of gravity of this work.

 

7. Slash

“In identity design, it (slash) is a clean visual substitute that allows us to connect or build separation between concepts or entities. The mark appears equally comfortable in a typographic solution or maybe used with a bit more wit between icons/visual elements or both. The acceptance of the slash is reminiscent of the avalanche of solutions using the @ symbol a number of years ago.”
— Bill Gardner, Logo Lounge

In this poster designed for Musiques Bienale by Les Graphiquants (France), we see that a slash symbol is used to connect one message that overlays another. The black words at an angle are connected through slashes, helping the eye follow the logic and connect the concepts.

Poster designed for  Musiques Bienale  by  Les Graphiquants  (France).

Poster designed for Musiques Bienale by Les Graphiquants (France).

In the poster for San Gallen theatre designed by Bureau Collective (Sweden), we see the reverse situation - a slash is used to separate concepts to maintain the distinction between different sets of information.

Poster for  San Gallen  theatre designed by  Bureau Collective  (Sweden).

Poster for San Gallen theatre designed by Bureau Collective (Sweden).

Here the slash is used as a connector to add an original touch to this book cover:

Designed by  Eduardo Paso Viola  (Argentina).

Designed by Eduardo Paso Viola (Argentina).

Logo design by  Ignat Makoto  (Russia).

Logo design by Ignat Makoto (Russia).

 

8. Retro Colors

Retro colors - inspired by retro photography - is a common color palette of the Artsy style.

artsy-palette-1.png
 

9. Neon & Vibrant Colors

The most up-to-the-minute examples of this style include neon and strong colors like bright red, sun yellow and marine blue.

artsy-palette-2.png
line2.jpg

Embodies these Personality Traits

  • Artistic

  • Eccentric

  • Edgy

  • Free-spirited

  • Independent

  • Innovative

  • Intellectual

  • Rebellious

line2.jpg

Good for Branding

  • Arts & culture institutions, spaces

  • Bookshops

  • Print Magazines, Books

  • Edgy beauty products

  • Alternative cafes, bars.

line2.jpg

The Brand Cards

 
03-BSK_product1.jpg

Need a tool to help you jump-start your branding project?

We’ve curated 200 best design work into 10 styles so you would save research time and start designing faster.

 
line2.jpg
line2.jpg