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Hi there, Bonjour, Marhaba!

I’m Egle Karalyte. As a brand strategist, experience designer, founder of Taika Ström and My Visual Brief, I help leaders, creative teams, and progressive brands to grow, evolve and express their authenticity.

My experience and expertise is in brand strategy development, authentic identity development, story-driven content marketing, user experience design, digital project management, workshops and events.

Since 2008, my talented team, Taika Ström, and I have been working with challenging, daring, and inspiring clients sprinkled around the world: Adobe, Fotolia, The New School, Rana Salam Studio, Luxeat, and From a Birdie. We enjoy helping our clients grow, evolve, express themselves authentically and create engaging experiences for their audiences.

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Learning through doing and experimentation has always been my thing, my breath of fresh air. In 2015, I founded My Visual Brief, a web-based tool that helps graphic and web design teams create design briefs online. We received funding from the Startup Chile program to get the project going. 5000 designers have already used this tool.

Following my interest in wellness, I’ve launched my own product line Graines de Soleil in Casablanca, Morocco. It was a fun and personal project which set a trend in this white city. Catching the wave at the right time and riding it to the max is my thing too. 

Check out my LinkedIn profile for more on my experience. 

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I enjoy sharing my experience through workshops which I've offered at the Paris Telecom Tech incubator, Google Campus in London, Technopark Casablanca, Startup Chile, Beirut Digital District, and Agrytech Lebanon.

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The world is our canvas.
Let's plunge in & unfold!

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I am very fortunate to have lived, created and collaborated in some of the world's most creative cities such as New York City, London, Paris, Santiago de Chile, Barcelona, Casablanca, and Beirut. Each city has inspired me in different ways, taking me on a unique ride down its wave of creativity...  

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"If you can dream it, you can do it." 
Walt Disney

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If you're out there on a mission, need help to authentically express or present yourself to the world, attract your audience, rock some boats along the way or put yourself on the map, here is 

 
 
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