The world is our canvas.
Let's plunge in & create!


Hi there!

I’m Egle Karalyte (call me EK). I’m a results-driven brand strategist and founder of a brand agency Taika Ström.

For the last 15 years, I’ve been catching waves of creativity with the other makers out there on almost every continent.

Together with my team, I’ve helped to launch and level up very diverse brands: the global players, the dreamers, the industry conquerors, the life-stylers, the hobbyists, and even the confused ones.


This led me to live 7 different lives in the world’s most inspiring cities such as NYC, London, Paris, Barcelona, Santiago de Chile, Casablanca, and Beirut. Along this way, I’ve been mastering strategic brand experience design for brands who make waves world-wide.


Just like the real surfers out there, I’m always in the lineup to catch the next wave of creativity with the other makers out there in this vast and infinite ocean of business & life!


I enjoy sharing my experience through workshops which I've offered at the Paris Telecom Tech incubator, Google Campus in London, Technopark Casablanca, Startup Chile, Beirut Digital District, and Agrytech Lebanon.


"If you can dream it, you can do it." 
Walt Disney


If you're out there on a mission, need help to put your brand on the map, attract your audience your way, and rock some boats along the way, here’s how I can help.