I think that what may be art in the hands of an artist is no longer art after being reviewed and corrected. When I say, “correct”, I mean it in the way that we might correct a child in order to coerce him to behave as we want: “Stop thinking about your aspirations for creating a perfume; sell your perfumes and keep quiet!” Any creation which may one day be considered a luxury can be interpreted initially as a reproach, borne of a world that resists change out of a desire for self-preservation. Nothing is more tenacious than mediocrity and so again I would note the refrain of many parents vis-à-vis their adolescents: “He is capable of everything! – Serge Lutens

Solid, seductive, constructive, destructive, Jean Cockteau, Kandinsky, fluid, Japan, egzotic, cubism, gentle, sharp, secretive, avant-garde. This is how Serge Lutens – is a french perfume couturier, filmmaker, photographer, and designer – feels for me.

More Stories

• Typogabar.com (the source of images)
• Design&Typo Le Blog
• Serge Lutens Of Scents and Sensibility